That's not to undermine the success that the band have had - this album charting at #38. It's a consistent effort of hits, most of which were self-recorded and produced by the band, drawing influences from shoegaze and dance/funk genres respectively, drawing it together to create something that's lush, fresh-sounding and, ultimately, passionate.

I guess it's the passion (personified through lead vocalist Ed Macfarlane) that really catches me when I listen to this. I think really, when you compare this to bands of a similar ilk and ask the question, "BUT WHAT DOES IT REALLY MEAN?!" then Friendly Fires are one of the few that could really respond. The others just seem frustratingly weak.

Another quality that this album reveals is that the band have pushed themselves creatively throughout. I was initially expecting many similar sounding tracks based on their early hit singles, 'Paris' & 'Jump In The Pool' - instead I was surprised with the versatility of their sound that this album showcases.

Ultimately, a refreshing effort.